In a world where men’s mental health often remains shrouded in stigma, Brain Fitness Center Africa (BFCA) is doing more than just offering coaching and brain-training programs. We are making strides in public discourse by leveraging press engagements, media outreach, and thoughtful storytelling to bring men’s mental wellness into the spotlight. Our efforts are already building momentum, culminating in our powerful Men’s Mental Wellness Event scheduled for 3 pm on the 27th of November 2025 at the British Council, Accra.
Why the Outreach Matters to BFCA’s Mission
BFCA’s core mission is to equip people with mental skills that help them “unleash their superpower.” But mental fitness isn’t just about individual performance, it’s about breaking down societal barriers, especially around mental health stigma. By meeting the press, BFCA is doing two critical things:
- Reframing Masculinity
In our blog “Men and Mental Health: Breaking the Silence,” we challenge long-held narratives that equate emotional vulnerability with weakness. By putting this message in public view, we’re helping men rethink what strength really means.
- Educating the Public on Brain Fitness
Through media coverage, BFCA highlights that brain fitness is not the same as IQ, it’s about resilience, emotional regulation, and cognitive performance. Our presence in the news helps people understand why mental training should be part of holistic health, not an afterthought.
Key Outreach Activities So Far
- GSABC Festival of Fitness: BFCA showcased its approach to mental and brain fitness at the Ghana–South Africa Business Chamber (GSABC) Fitness Fair. This was more than a typical wellness booth. We used the opportunity to speak one-on-one with attendees about how cognitive and emotional fitness underpin total wellness.
- Thought Leadership Content: Through our blog and social media channels, we’re producing content that resonates. The “Men and Mental Health” article (mentioned above) is a strong example of how we’re leveraging our own platforms to send a clear message about why men should (and can) talk about their mental health.
- Helpline Advocacy: Beyond events, BFCA supports broader mental wellness through its Mental Health First-Aid Ghana initiative, a 24/7 toll-free helpline for university students. By linking this initiative in public messaging, BFCA underscores that mental wellness is not just a private issue. It’s a public, communal concern.
- Taking to the airwaves to share our message. In the last ten days BFCA has had 3 radio interviews and 1 TV interview. All focused on men’s mental health and our event.
- Attending events to share our message. We attend other events such as walks and seminars to spread our message. Our Founder, Lizette Beri, was recently interviewed as part of the Walk in Dominion Leadership program.
Promoting the Men’s Mental Wellness Event
The upcoming Men’s Mental Wellness Event on 27 November 2025 is a major piece of BFCA’s outreach strategy.
- Safe Space for Men to Talk: The event promises a forum where men can openly discuss stress, burnout, anxiety, and what it means to be “strong” today — shifting the narrative from silence to shared experience.
- Inspirational Speakers & Community Building: The event will feature speakers, facilitated conversations, and peer connection. It will build both awareness and a support network.
- Strategic Visibility: By promoting this through press channels and our own blog, BFCA hopes to reach not only men who already engage with mental health content, but also those who may feel disconnected from the conversation
The Bigger Picture: Why This Matters
- Challenging Stigma: In many communities, mental health stigma remains very real. BFCA’s press engagement helps normalize conversations about men’s emotional struggles, encouraging more men to speak up and seek help.
- Shifting Cultural Norms: By calling out outdated expectations (“man up,” “don’t show weakness”), BFCA invites a more nuanced, healthier understanding of masculinity.
- Building a Sustainable Movement: Media attention doesn’t just drive event attendance. It also contributes to long-term cultural change. When organizations like BFCA publicly advocate for brain health, they help reframe mental wellness as a strength, not a vulnerability.
Closing Thoughts
Brain Fitness Center Africa is not just training brains it’s spearheading a movement. By proactively meeting the press and promoting its Men’s Mental Wellness Event, BFCA is helping reshape how men understand and engage with their mental health. Their work illustrates a powerful lesson: when we talk about our internal struggles, we build strength, not just individually, but across our communities.
Together, the conversation starts now, and maybe, just maybe, it changes everything.
Secure your place at the Men’s Mental Wellness Event. Register now at:
By Murray Weston (Brain Fitness Center Africa)
